EDITORIAL VIDEO

As Head of Content at Freeda UK I led the creative development, testing and strategy of UK content - hiring and inspiring the launch team of 22 exceptional humans: illustrators, editors, creators, videographers, copywriters and casting directors. Our average engagement rate was a steady 7-10% and at the time of publishing Freeda had the highest engagement rate globally (compared to other female-focused publishers) reaching 15 million people monthly in the UK alone.

My teams response to the Covid-19 pandemic was to create three new hugely successful film series all shot remotely: Together Apart, Portrait and Freeda Calling.