EDITORIAL VIDEO

As Head of Contentfor Freeda UK, I oversaw the creative development, testing and strategy of UK content - hiring and managing the launch team of more than 20 exceptional creators, ranging from illustrators and videographers to copywriters and casting directors. Our average engagement rate was a steady 7-10% and at the time of publishing Freeda had the highest engagement rate globally (compared to other female-focused publishers) reaching 15 million people monthly in the UK alone.

The content below was shot on location across the UK using Freeda’s most successful original formats – Crush, Meets and For the Record.

As part of our editorial response to the Covid-19 pandemic and while working remotely, we created three new hugely successful film series all shot remotely:

Together Apart, Portrait and Freeda Calling.