SOCIAL FIRST CAMPAIGNS
I have extensive experience partnering with brands to create highly engaging content that doesn’t just reach eyeballs - it produces real engagement.
Refinery29 UK, in partnership with Adidas, encouraged women to embrace the joy and pain of exercise. The content performed 33% above benchmark and exceeded the target views and impressions by 27%.
This series for Bloomingdales, through Harbor Picture Company, talked to real couples about their relationships and bridal registry lists. The content appeared mainly on mobile and exceeded guaranteed social views to such an extent that two more series were commissioned, including a broadcast commercial spot.
Refinery29, in partnership with Mulberry featured the wonderful editorial team wearing the brand’s latest collection. R29 also helped Ghost promote its new fragrance. The content ran on the brands’ websites and social channels, as well as R29’s editorial platform.
In partnership with Nike, these videos took leisure wear from morning to night and appeared on both R29’s and Nike’s channels.
In partnership with Ciroc - a little stop motion fun.