SOCIAL FIRST

I have extensive experience partnering with brands and agencies to create highly engaging socially native content that converts reach into action. Real stories, perfectly matched with business objectives, told well, shot beautifully.

As Director of Content at Refinery29 UK I worked in lock step with our CD on major culture defining campaigns, national and local, for Adidas, Mulberry, Ghost, Nike and Ciroc among many others.

Creative Producer for a series for Bloomingdales talking to (many) real couples about their relationships and bridal registry lists. These social hero edits were put on the brand’s website while cutdowns created hundreds of further socially optimised assets linking up with the main ATL campaign.